A discovery-led brand programme. Strategy, foundations, full activation. Assets and website included. The work that sets proSapient up for category leadership.
On the call, you were clear about what this is. And what it isn’t. That framing matters. It shapes everything below.
The proSapient name, vision, mission and values aren’t in question. The 2024 ELT strategy work stands. Logo, slogan, identity, all of that stays.
You need someone to get under the skin of the business. Surface what proSapient actually is in the eyes of the people who matter. Then translate that into how the company talks about itself, internally and externally.
A hundred new people who weren’t in the 2024 strategy room now have to live the values. Bolting a new brand on top of them won’t take. The brand has to be lived. By the people who actually go to market, build the product, represent the company. Otherwise the playbook is just a PDF nobody opens.
You can only really add stuff on top if you have that really, really solid brand. And you need everyone to drink the Kool-Aid.From our call · the thesis of this proposal
A staged model with clear milestones and cut-offs. Stages, gates, payments. All chunked the same way. The point is to keep cash and deliverables aligned, keep risk visible, and let either side stop cleanly at the right moment if it’s needed.
Stakeholder conversations, customer & expert interviews, competitor landscape, internal artefact audit. An honest read of the business + provocations for ELT.
Positioning, narrative, tone, audience definition, messaging architecture, creative direction. Tested with target audiences before anything is designed.
Final playbook, internal launch, brand asset system, fresh website, copywriting, training, and a 30-day post-launch support window.
Discovery is where the brand starts to live with the people delivering it. Most agencies skip it. We put it at the centre.
When the room hits a wall, or when people aren’t being open enough, we bring in the right outside voices to break it open.
Stuart Smith is the constant. Former CEO and board member of Ogilvy PR. 30 to 40 years building brands worldwide. Our External Brain Trust rotates in based on what the project actually needs. Voices with category-relevant experience. Voices from far outside the category. Brand-building specialists. Product-world veterans. The point is to get proSapient thinking in ways it doesn’t currently think. That’s where category-leading brands come from.
Discovery surfaced what proSapient actually is. Foundations is where you make the choices about how it shows up. Then we break those choices against the audiences who matter.
Three workstreams running in parallel. Final scope confirmed at the gate review at end of Foundations.
Translation, advanced SEO migration, paid media setup, ongoing content production. Out of scope by default. Happy to scope any of these separately.
A small core runs the whole engagement. A rotating brain trust comes in when stimulus is what unlocks the room. No bloat. The people on the calls do the work.
Owns the relationship. Sets the strategic direction. Holds the quality bar. Your primary point of contact, end to end.
The continuous thread from Stage One through to launch. Owns the project plan, the working sessions, the daily relationship with your team, and the quality of every output.
Former CEO and board member of Ogilvy PR. 30 to 40 years building brands worldwide, across consumer, B2B, financial services and tech. Currently advising Kyndryl on a programme of similar shape. Stuart’s in the room for ELT sessions, the positioning work, and the gate reviews. Not a logo on a slide.
The brain trust is a bespoke cast. Composed for this engagement, not pre-packaged. We finalise names once Discovery sharpens what the room actually needs. Operator-grade specialists with hands-on experience of products in proSapient’s adjacency. Brand architects with category-leadership track records. Far-outside-the-category provocateurs brought in to dislodge how the room is thinking. The composition shifts with the brief. The aim stays the same. Take proSapient out of its own thinking. Into the room of the brand it’s set to become.
A specialist team folds in for Stage Three. Briefed by the engagement leads, scoped to the work the playbook and website actually demand. Skills, not seats.
Visual direction across asset system and website. Holds the creative bar.
Logo system extension, asset templates, sales decks, social, recruitment, customer-facing materials.
Brand narrative, tone of voice in working examples, full website copy.
Information architecture, wireframes, design system in Figma. Five-audience site shape.
Build on an easy-to-manage CMS, fully responsive, configured for proSapient’s content types.
Stakeholder, customer and expert interviews. Synthesis into the audit and audience definition.
Light motion direction for the website, brought in where the brand calls for it.
Cross-browser, cross-device, WCAG checks before launch. Nothing ships broken.
Three stages, three invoices, three gates. The same chunking applies to commercials as it does to the work. You’re never ahead of delivery. We’re never ahead of approval.
Four engagements where we’ve run the discovery, foundations, activation arc for B2B brands speaking to financial, PE and institutional audiences. Click any card to see more.
The four references aren’t templates. We don’t rinse and repeat. Discovery surfaces a different truth in every business. Foundations choose a different angle every time. Activation answers different audience problems.
Pattern-matched solutions don’t take. proSapient’s brand will be proSapient’s. Its own conversations. Its own choices. Its own arrival.